By Mitchell Fox | Dec. 12, 2026
FOCUS STATEMENT: London’s Cut Culture barbershop has teamed up with local charity Advocate Connections to support marginalized groups and unhoused people with holiday haircuts because they are committed to giving back to their community.
ANCHOR INTRO: As the holidays approach, a London barbershop is looking to make a difference beyond their chairs. Mitchell Fox has the story of Cuts for a Cause.
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For Daishane Johnson, cutting hair comes with an extra meaning during the holidays: supporting Londoners in need.
Johnson is the co-founder of Cut Culture barbershop. This month, they are partnering with non-profit group Advocate Connections for their Cuts for a Cause campaign. Proceeds from each cut will go toward support for London’s marginalized and unhoused communities.
On December 27, Cut Culture will be at St. Joseph’s Hospitality Cafe for Free Haircut Day with Advocate Connections. The event will include free haircuts, meals and care packages.
Johnson says the shop runs on a mantra of “value beyond the chair”. He said he resonates with marginalized youth because his family lived on welfare.
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“A haircut could be someone’s first date, it could be someone’s wedding, could be someone’s funeral, it could be a graduation. And there’s so much behind an underlying haircut that we don’t know, or what someone’s going through. That could really change and install someone’s confidence or empower them.”
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Fellow London barbers will join on Free Haircut Day, helping toward a goal of at least 75 haircuts.
Johnson said the cuts offer an opportunity to have real conversations about family, financial hardships and mental health. He says it is “magical” to see people open up.
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“They shed so much light on things that you wouldn’t even think of. And it touches your heart to the point where you never really imagined what it would be like in their shoes, until you hear it, until you’re right beside them, you can feel what they’re feeling.”
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Through the initiative, Johnson hopes for Cut Culture to be more than a barbershop, but a safe space.
This is Mitchell Fox reporting for MMJC News.
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